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Events

This page is for the Executive and Event Manager personas — anyone who creates events, sets up ticket tiers, manages registrations, or runs a referral program. The Quick Start walks the full lifecycle from creation to night-of; the deeper sections drill into each step.

Screenshot pending

A walkthrough image of the event form will land here in a follow-up commit.

Quick Start: Your First Event End-to-End

  1. Log in as Executive or Event Manager
  2. Go to Events → Events → New
  3. Fill in event name, date, location, and description
  4. Click the Tickets tab → add ticket tiers (Early Bird, GA, VIP, etc.) with quantities and prices
  5. Click Go to Website to preview the public ticket page
  6. Toggle Published on the website to make it live
  7. Share the event URL with your audience
  8. On event night: open https://[your-domain]/blaqbook/scanner on your phone — see Door Scanner
  9. After the event: go to Events → P&L Dashboard — see Finance

Creating an Event

  1. Go to Events → Events in the top menu
  2. Click New (top-left)
  3. Fill in:
  4. Name — the event title shown on tickets and the website
  5. Date — start and end date/time
  6. Location — venue name and address
  7. Description — shown on the public ticket page (supports formatting)
  8. Upload a cover image under the Extra Info tab
  9. Save with the save button (top-left) or by navigating away

Setting Up Ticket Tiers and Promo Codes

Ticket tiers (inside the event form):

The Tickets, Communication, Vendors, and Questions tabs all show their entries as cards in a grid (3 across on desktop, 2 on tablet, 1 on phone). Click any card to open its full edit form in a popup; click New to add another. There is no inline list view on these tabs.

  1. Click the Tickets tab
  2. Click New to add a tier
  3. For each tier, set:
  4. Name — e.g., "Early Bird", "General Admission", "VIP"
  5. Price — what customers pay (or $0.00 for free/comps)
  6. Available Seats — max quantity for this tier (leave blank for unlimited)
  7. Sale Dates — optional start/end window (useful for Early Bird cutoffs)
  8. Save the popup, then repeat for each tier

Publishing the event:

  1. Click Go to Website (button at top of event form)
  2. Click the Unpublished toggle in the top-right of the website preview — it will flip to Published
  3. The event is now live and accepting purchases

Promo codes:

  1. Go to Events → Events → [your event]
  2. Click the Tickets tab, then Enable Promo Codes
  3. Go to CRM → Blaqbook → Loyalty Programs to create discount codes
  4. Set discount type (% off or fixed amount), the code, and which ticket it applies to

Viewing the Guest List

  1. Go to Events → Events → [your event]
  2. Click Registrations (button at top of the event form showing count)
  3. You'll see a list of all registered attendees with their ticket tier and status
  4. Filter by status (Registered / Attended) using the search bar
  5. Export to CSV using the gear icon → Export if needed for printing

When referral is enabled on an event, every ticket buyer gets a unique share link in their confirmation email.

Enable referrals on an event:

  1. Open the event form → Referrals tab
  2. Toggle Enable Referral Program on
  3. Set:
  4. Reward Type — discount or loyalty points
  5. Reward Value — amount or percentage
  6. Loyalty Program — which program to credit rewards to

View referral activity:

  1. Go to CRM → Blaqbook → Referrals
  2. See the list of all referral codes with click counts, conversions, and reward status
  3. Switch to Leaderboard view to see top referrers ranked

FAQ — Events

The event page isn't showing on the website.

The event is probably not published. Go to the event form → Go to Website → check the Published toggle in the top-right corner.

A guest says they bought a ticket but can't find the email.

  1. Go to Events → [event] → Registrations
  2. Search by the guest's email
  3. If found, open their registration and click Send Email to resend the confirmation